BMW M360
Sports Watch, Digital Rendering
Sports Watch, Digital Rendering
For our course in digital sketching techniques with Mikael Lugnegård, we were to choose a brand and analyze it. Then we were to choose either a shoe, an ice yacht or a watch and design it in the manners of the chosen brand.
I decided to make a watch, and i chose BMW.
I decided to make a watch, and i chose BMW.

I started off by analyzing what the key elements of BMW is; the headlights, the grill, the sharp lines in the body and the logo.

Suggestions for the face of the watch.

Form sketching and exploration.

The designs i decided to continue with to the second "round".

Improved with light, volume and texture.

Final design of the watch I decided to go with in the end.

The final render/poster. All made in Photoshop.